![]() When those life functions become threatened, the reptilian brain instinctively overpowers the cognitive and emotional parts of the brain. Then, in 2009, Keenan and Ball co-opted the theory and published “Reptile: The 2009 Manual of the Plainitff’s Revolution.” They contend that the reptilian brain controls our basic life functions, such as breathing, hunger, and survival, including the “fight or flight” response. The cortex is the last part of the brain that we develop, and that’s what we suppose to be ‘intelligent.’” Rapaille claims to have been highly successful using this theory in developing marketing campaigns for companies including Nestle and Chrysler, among others. Then, after 7, we have in place the cortex. ![]() But then, in relationship with the mother, we develop the second brain, which is the limbic brain – emotions – …. According to Rapaille, “hen we are born, we have the reptilian brain… Its part of survival its breathing, eating, going to the bathroom. Rapaille explained the theory in Frontline interview published online in 2004. Rapaille also suggested that research could be useful in the context of civil litigation. Psychologist Clotaire Rapaille adopted and developed the theory, ultimately employing the research and resulting tactics in successful national marketing campaigns. MacLean explained his theory in a book intended for specialists, “The Triune Brain in Evolution: Role in Paleocerebral Functions.” There have been countless papers and articles published on the subject since that time. According to MacLean’s theory, the reptilian complex or “reptilian brain” is the oldest part of the brain and consists of the brain stem and cerebellum. MacLean suggested that the human brain consists of three parts – reptilian complex (reptile brain), the paleomammalian complex ( limbic system), and the neomammalian complex ( neocortex). In the 1960s, neuroscientist Paul MacLean, of Yale Medical School and The National Institute of Mental Health, introduced what he called the “Triune” model of the brain. From MacLean’s “Triune” Brain and the “Reptilian Complex” to Keenan and Ball’s “Reptile”.Keenan and Ball claim that the strategy has resulted in more than $6.3 billion in verdicts and settlements. The theory, rather than focusing on creating sympathy for the plaintiff, emphasizes alleged failures of the defendant to keep the plaintiff and the community, including the jurors, safe. Don Keenan, a trial lawyer, and David Ball, a jury consultant with a theatre background, articulated their version of the theory for the plaintiffs’ bar in their book Reptile: the 2009 Manual of the Plaintiff’s Revolution. “Reptile theory” is the most recent incarnation of a trial strategy that seeks to make use of the primal, inherent and often subconscious instincts and/or fears of jurors.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |